About Jim Badovinac
Jim is a seasoned business leader, motivational voice, and founder of LiveTwelve—a philosophy built around living with greater purpose, health, character, gratitude, and joy.
During a transportation and logistics career spanning nearly four decades, Jim has held leadership roles across national account sales, strategic pricing, revenue management, and business strategy. His professional journey has taught him that sustainable success is not defined by a title or a paycheck alone. It is built through strong relationships, continuous growth, personal accountability, and doing the right thing—even when no one is watching.
LiveTwelve grew from Jim’s belief that a fulfilling life requires attention to every area that matters most. Its 12 guiding principles—Purpose, Health, Family, Relationships, Character, Growth, Leadership, Service, Experiences, Gratitude, Legacy, and Joy—provide a practical framework for becoming stronger, living more intentionally, and making a meaningful difference in the lives of others.
Jim’s message is deeply personal. After years of putting his career and responsibilities ahead of his own well-being, he made a commitment to transform his health. He lost more than 60 pounds, reduced his body fat from approximately 30% to around 10%, regained his strength and energy, and proved that age does not determine what is possible. That transformation changed far more than his appearance—it renewed his confidence, sharpened his mindset, and strengthened his desire to help others recognize their own potential.
Today, Jim shares the lessons he has learned through business, leadership, family, fitness, and life. LiveTwelve is the result: an invitation to stop merely going through the motions and begin living every part of life with intention.
Because life is not about being perfect in every area. It is about continuing to grow, choosing what matters, and making all 12 count.
Train. Perform. Dominate
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"Working with Young Jay Sohan has been a game-changer for me. Their personalized approach and attention to detail have helped me improve my performance significantly."
John Doe
"I have never felt more confident in my abilities as an athlete than after training with Young Jay Sohan. Their focus on injury prevention and performance enhancement has made a huge difference in my game."
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"Young Jay Sohan's coaching has taken my skills to the next level. Their data-driven programs have helped me reach new heights in my athletic performance."
Michael Johnson
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